SLO International Film Festival 2015
CET sponsored the world premiere of “Fear No Fruit,” the documentary chronicling the rise of Frieda Caplan, the first female entrepreneur of the Los Angeles Wholesale Produce Market. Caplan transformed American cuisine during the 1960s with her introduction of more than 200 exotic fruits and vegetables to U.S. supermarkets. “Fear No Fruit” takes viewers on a journey through Caplan’s rise in the market economy and her tenacity to taker her business to the next level by bringing in her two daughters to further the enterprise.